This is fun little Visual I like to Use when I work with People to explain the basic scientific areas of Marketing. In marketing you are...

Let me get one thing out of the way real fast. Don't waste time with having marketing leaders do a full-scale strategic plan or project...

Email automation is a powerful way to improve your email marketing efficiency, nurture leads, and drive conversions for both B2C and B2B...

In series 1 of this framework. We discussed the ability to build a email list and leverage segmentation across your data. now it's time...

Introduction: Email marketing remains a highly effective channel for nurturing leads, driving conversions, and maintaining customer...

Introduction: With numerous marketing channels and tactics available, it can be challenging for CEOs to determine the most effective ones...

Introduction: As a CEO, your marketing strategy plays a crucial role in your company's growth and success. Before diving into marketing...

Introduction: In the ever-evolving world of marketing, understanding the difference between creating demand and capturing demand is...

Introduction: After establishing your brand identity and target audience, it's time to develop a strategic marketing plan. This can...

Introduction: It should be no secret by now that i'm big fans of GTM partners and the folks that wrote the book MOVE. I recently wrote...

In today's competitive business landscape, companies need a well-defined go-to-market (GTM) strategy to succeed. In their book MOVE,...

we dive deeper into Step 2 of planning a 5-year business strategy: defining your vision and mission. These elements serve as the...

As a CEO, setting long-term goals and crafting a strategic plan for your organization is crucial to ensuring lasting success. A...