The Science Behind Marketing and How to Tactically Leverage It
This is fun little Visual I like to Use when I work with People to explain the basic scientific areas of Marketing. In marketing you are...
top of page
James Gilbert
- Jun 23, 2023
- 7 min
Laying the Groundwork: How to evaluate a Marketing Leader as Founder or CEO
Let me get one thing out of the way real fast. Don't waste time with having marketing leaders do a full-scale strategic plan or project...
20
James Gilbert
- Jun 16, 2023
- 3 min
Laying the Groundwork: Unlocking the Inbox Series 3: Email Automation
Email automation is a powerful way to improve your email marketing efficiency, nurture leads, and drive conversions for both B2C and B2B...
20
James Gilbert
- Jun 2, 2023
- 3 min
Laying the Groundwork: Unlocking the Power of the Inbox Series 2: Crafting Compelling Emails
In series 1 of this framework. We discussed the ability to build a email list and leverage segmentation across your data. now it's time...
00
James Gilbert
- May 26, 2023
- 7 min
Laying the Groundwork: Unlocking the Power of the Inbox Series 1 - Lists and Segmentation
Introduction: Email marketing remains a highly effective channel for nurturing leads, driving conversions, and maintaining customer...
10
James Gilbert
- May 5, 2023
- 6 min
Laying the Groundwork: Choosing the Right Marketing Channels and Tactics
Introduction: With numerous marketing channels and tactics available, it can be challenging for CEOs to determine the most effective ones...
40
James Gilbert
- Apr 21, 2023
- 4 min
Laying the Groundwork: How CEOs Can Define Their Brand and Target Audience
Introduction: As a CEO, your marketing strategy plays a crucial role in your company's growth and success. Before diving into marketing...
00
James Gilbert
- Mar 30, 2023
- 7 min
Creating Demand vs Capturing Demand: Igniting Growth by Damming the Well
Introduction: In the ever-evolving world of marketing, understanding the difference between creating demand and capturing demand is...
10
James Gilbert
- Mar 27, 2023
- 8 min
Laying The Groundwork: Setting Goals, KPIs, and Objectives for Marketing
Introduction: After establishing your brand identity and target audience, it's time to develop a strategic marketing plan. This can...
10
James Gilbert
- Mar 26, 2023
- 9 min
Lead the Way: A CEO's Guide to Aligning Teams Using the MOVE Framework
Introduction: It should be no secret by now that i'm big fans of GTM partners and the folks that wrote the book MOVE. I recently wrote...
30
James Gilbert
- Mar 26, 2023
- 12 min
Unlock the Power of Account-Based Marketing for Your Go-to-Market Strategy
In today's competitive business landscape, companies need a well-defined go-to-market (GTM) strategy to succeed. In their book MOVE,...
20
James Gilbert
- Mar 26, 2023
- 3 min
Part 2: CEO's guide to a 5 year business plan
we dive deeper into Step 2 of planning a 5-year business strategy: defining your vision and mission. These elements serve as the...
00
James Gilbert
- Mar 24, 2023
- 7 min
5 tips: a guide to planning a 5-year business strategy for CEOs
As a CEO, setting long-term goals and crafting a strategic plan for your organization is crucial to ensuring lasting success. A...
00
bottom of page