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Some of James' Work in Public

the only way to be better at something is practice right? this is why i write all these and will continue to write because practice makes perfect.

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The most real i will ever be

this is the beginning of the next book i am writing. a simple framework of what i have learned in my career and what going blind taught me about each lesson.

Read it.

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Forbes: Voice

when i went blind i used voice technology and it has made amazing strides to improve. Needless to say i'm an advocate and write about it.

Read it.

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Fast Company: Accessibility

Accessibility is a touchy subject with me. there is a massive untapped market out there waiting to buy products and services and simply can't. I believe that can change.

Read it.

Podcasts I've Hosted

4x podcast host, 2 top performing podcasts and 1 on the way. I've learned how to do this efficiently with a small team and it has naturally been one of the strongest areas of our marketing wherever i have been. I still run spamming zero for flip and love it.

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Spamming Zero Podcast

a podcast i currently host for flip with our ceo. although i did have to kick the ceo off the show sorry brian love you :). The show focuses on b2c and dtc brands with customer service and support.

listen here.

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Banking on Experience

i hosted this through episode 113 before i handed the reigns over to josh barclay and jonathan taylor. This is a top 10 podcast in finance and was before i left.

listen here.

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Sweets of CX

we started this podcast to start getting more acquainted with the amazing cx influencers in the world. this eventually turned into what came to be the first ever cx champions created under our umbrella as a team.

Listen here.

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Marketing Cupcakes

started with my older brother who is an amazing business leader himself. Based on a tactic he used sending people frozen cupcakes.

listen here.

More Written

Improving CX by humanizing experience

even with the increase in ai humans are an integral part of ensuring the customer experience is memorable

read it.

CX for the customer not for marketing

many times we design the customer experience to amplify marketing and we lose sight of the customer. i breakdown why and what to avoid.

read it.

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First book: Leading through the pandemic

to be a better writer i embarked on a co-authored book. Let me know what you think. Here is my chapter.

buy the book.

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Forbes: How Orgs can craft great ex during econimic

how you manage your employee when it matters most has a great reflection on your future.

read it.

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CRM: Less is More

I have consulted some massive companies on best practices with CRM. One general rule of thumb: Less is always better.

Read it.

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why every financial institutions needs a CRM

i wrote this during the pandemic and highlight key areas that financial institutions need to consider even if there wasn't a pandemic

read it.

Cause marketing, what is it exactly?

the name should give it away but in this article i give a few examples of some cause marketing i have leveraged that has worked incredibly well.

read it.

tech is only as strong as the humans behind it

I have had the amazing chance to start my career in managing technology. In this article i explain why you will need humans. Yes this is getting to be less and less the case with ai.

read it.

using intent data can unlock so much

in this article i talk about intent data and why you need more than just one source for it.

read it.

How brands should leverage emotional intelligence

in this article i talk about the ways that brands can start leveraging emotional intelligence to help them scale.

read it.

direct connection of ex and cx

in this article i breakdown the connection between employee experience and customer experience and why you can't have one without the other

read it.

Small Title

in this article i give you a very basic review of Account Based Marketing (abm).

read it.

non-monetary ways to reward employees

here i layout 5 ways you can reward employees and amplify your culture.

read it.

wondering how to leverage customer reviews more?

there are so many more unconventional paths to take here that often get overlooked. I break down just a few here.

read it.

5 questions to ask your customers

five questions you can ask your customers to get more insights.

read it.

When I was a guest on podcast

45 and counting: just a few here

G2 Crowds Intent Masterclass

I did a lot of work with g2 crowd in my career including helping them develop as an early adopter their intent data. They use this masterclass to teach new customers.

read it.

Casted Podcast: Scaling a podcast

being the host of 4 podcasts i've learned a thing or two on how to do it at scale with a small team.

Listen Now.

Boba Tea Selection

Account Based Beverages: Big Misses in ABM Strategy

I discuss what i think companies miss when starting an abm strategy and why. 

Listen Now.

B2B Growth Show: Lazy Attribution

I talk about lazy attribution on this show. If you are good at attribution you most certainly can measure the channels that drive the most growth.

Listen now.

Flip my Funnel: Debating marketing measurement

Sangram and I debate if MQLs should exist anymore. My take: It's not that black and white for all businesses.

Listen Now.

Account Based Beverages: Big Misses in ABM Strategy

I discuss what i think companies miss when starting an abm strategy and why. 

Listen Now.

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